Based on the gorgeous Gold Coast, SOOBI KIDS creates timeless & unique products for the modern baby boy & girl ranging from swaddles, bibs, headbands, burp cloths & teethers. The amazingly talented Biz Babe behind SOOBI KIDS, Bek, chats with us about her family and her inspirations.
Tell us a bit about yourself:
My name is Bek I’m 28 and my Husband Victor is 31 and we are the people behind creating SOOBI KIDS. We have two beautiful little loves Noah who is 4 and Ayvah who is 5 months old. Living on the Gold Coast we have a very relaxed and carefree lifestyle, we are close to the Hinterland and the Ocean which we believe we have the best of both worlds. We are just your average loud, happy (and sometimes a little crazy) family passionate in making baby & toddler essentials on beautiful natural fabrics.
How did you get started with your biz?
We have both always had the desire to start our own business but it wasn’t until we had our Daughter Ayvah that we put our plans to work. Being a stay at home Mum to our children I have felt having our second child being much easier than becoming a parent for the first time, this has helped our vision come to light much sooner and with the support we have for one another we make it fun to work together making it a nice little addition to our family’s lives.
What (or who) are your biggest influences?
Something that would influence us to open our online store would be the many babies and children we have in our life. I have always worked and been around children and thought “I could make that, I would love to add a coastal or unique print to that”. Our biggest influences will always be other Australian designers and local artists, there is truly amazing talent in the country we live in.
Do you experience mum guilt and how do you tackle that?
Mum guilt, one of those things we experience when we don’t even know we are thinking about! Probably the biggest Mum guilt moments I have felt is dropping my son to day care when he asks to stay at home and play with myself and his little sister. That is until I pick him up and he is smiling from ear to ear and has had the best day with his little friends, that any feelings of guilt disappear. In other areas I could feel this I always reach out to a friend (which many of my gorgeous friends are Mummas themselves) for advice, and with the friends I have they can always turn a worried or down moment into an uplifting positive one.
If you could sum up your day in three words what would those words be?
Happy, Cruisy/Relaxed and if it’s been one of those Mum life days or nights most certainly- Delirious is the best way to describe it 😉
What does your workstation look like?
Our workstation fills our work room with two massive high set tables which we prefer to create and cut standing because usually we have the music on creating a fun environment to work in. Our son will most certainly always come in and bust a move or two while we are working and offer help to clean up (lasting about a whole two minutes) Ha!
Give me your best kid distraction strategy:
Working with many different aged children over the years and with our two Noah and Ayvah, I find the best kid distraction strategy is to either take them outside for fresh air- a change of scenery, start up a team job to do together (like gardening or feeding a pet), play some musical games or just start a running race. Usually all of which burns some extra energy which we all know they need.
Most embarrassing moment as a mum, or in your biz?
There has been many embarrassing moments as a Mum, some of which most Mums can relate to but one pretty embarrassing moment that has happened recently is when my very caring, gentle natured, softly spoken Midwife and her student came for home visits after birth, our son wasn’t up to visitors that day as he was woken several times in the night. He burst into the room and said “You guys have to leave my house right now we are going to bed” then proceeded to say “Come on time to go!”. Mind you this has NEVER ever happened before him speaking to other adults like that, then after our check up they both left and immediately Noah was back to normal, relaxed happily playing in his room! Ahh!
What are you most proud of achieving biz wise?
We are both extremely proud to be making sales, more of which we ever expected to in such a short time. We receive photos of our cute little customers wearing what we have made and we can tell you now it honestly makes our day. When we have an order come through I will text my Husband if he is at work and say “we have another order” (usually in caps lock and with many happy face emojis) 😀 Makes us so happy!! I have been forming some really nice relationships with other Mums and Mums to be which has all been such a positive experience.
What are your big goals for the next 12 months?
Our goals for the next 12 months is to create baby and toddlers clothing in coastal, colourful prints with a touch of a bohemian vibe! This is something we have slowly been working on, but our main focus right now is to build relationships and keep searching for different and unique patterns.
Exclusive reader offer
Our special for all Nestling Collective readers is 15% off their order using the discount code NESTLING15 at checkout. We are so grateful for all of our customers we have had so far and everyone that is following us online or who has given us feedback- both positive and feedback for change. This helps our process on building our small family business and gives you want you want!
We are always open to chatting about our products or anything anyone would love to see, so message us on Facebook and Instagram and get in touch. Thank you, would love to hear from you!!
Bek and Victor x
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